Weaving modern luxury

Ereena is a luxury ahimsa silk clothing brand, based in Hyderabad. I collaborated with Yashika Punjabee and Jaggery Communications for their rebranding.
The real challenge was working with their trademarked logo which we couldn't change at all, but we managed to modernize it by working with its base shape, adding fashion-forward typography and a very rich packaging suite full of beautiful embossing details and a deep plum color.