Minimal, with an edge

(SUBTRACT) is an eco-conscious menswear brand that simplifies everyday clothing by making extra-comfy, elevated basics. I helped them with copywriting and designing their facebook ads. I kept the copy crisp but with a story, so the audience could imagine the product being a part of their lives. The design kept the focus on the clothing while still being a little fun, so it wouldn't get lost in the sea of typical helvetica-ess aesthetic of men's fashion.